Rice importers withdraw ads from media house over local rice campaign

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It has emerged that some rice importers in the country have reportedly withdrawn all advertisements from Accra-based Citi FM.

The companies have also cancelled their contracts with OmniMedia, operators of Citi FM and Citi TV. 

It follows a campaign launched by Chief Executive Officer (CEO) of the media house, Samuel Attah-Mensah for Ghanaians to consume locally-produced rice. 

The campaign dubbed: ‘Operation Feed Yourself’ launched on Monday, November 18, 2019, spread across the country like wildfire after the CEO posted on his social media handles how some local rice farmers in the Northern region had not been able to sell their products since the market is saturated with imported rice. 

The action by Sammens, as he is popularly called, intended to create awareness on the need to buy made in Ghana rice, but is seen by the foreign rice importers as an agenda to collapse their businesses.

But, Sammens in an interview on Adom FM said the decision by the companies to withdraw their business with the station was a ‘big deal’ but was a big win for Ghana. 

Source: adomonline.com

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